BEIJING, Dec 22: Pakistan is a beautiful land blessed with tourism attractions and cultural diversity, totally contrary to the image of the country portrayed in some parts of the world, said Zhu Dazhi, editor of a leading Chinese magazine.
Zhu, who visited Pakistan last week along with three other members of a media delegation said Pakistan had rich potential to become the world famous tourists’ destination.
In an interview with the APP on his return, he said that they had decided to bring out a special edition of the magazine (China City Tourism) March next to sight some wonderful and rare tourism resorts in Pakistan.
He said they were highly impressed to witness the country’s tourism sites in Peshawar, Lahore and Karachi. “We only regret that we were not able to experience the two areas, Hunza and Thar Desert due to short of time,” Zhu said and added: “We would be definitely coming back to this beautiful country next year. The sites we witnessed were amazing and our cameraman and photographer Lei Falin captured many scenes on wide variety of cultural diversity which Pakistan has in its folds.”
Wang Shujin, another member made the impressions and recordings on the human angle aspect that originated from the area and termed the experience an enriching one.
SHujin noted that Pakistan Embassy in Beijing in collaboration with the local media organizations had worked out a plan to introduce Pakistan as a favourite tourist destination for tourism.
The Chinese government had already included Pakistan in the official list of favourite countries for visiting as tourists.
The plan would help motivate the Chinese people through media campaign to visit Pakistan.
According to the Embassy sources, some local media organizations including the China City Tourism had shown keen interest to project Pakistan as an attractive place for tourism and hoped that the embassy would receive maximum support from the Pakistan Tourism Development Corporation and other relevant departments to make the campaign a success.
The magazine would be publishing a full-fledged special supplement on Pakistan in March next year in the Chinese language. The magazine would also publish special broacher for its nation-wide distribution. It would help encourage tourism and strengthen people-to-people contacts.
The administration of the magazine would also contact the local travelling agencies persuading them to establish business linkages in Pakistan. Separate pictorial booklets would be published to highlight the country’s historical cultural spots.
Another local popular monthly Civilization would publish a special supplement to project Pakistan as a popular tourism destination.
It had also been decided that the PTDC and Xinjiang Tourism Corporation would update their publicity material on Silk Road and new publications would be printed for free distribution in their respective countries.—APP
Source: Dawn news